Welcome to Agustin's Blog

Purpose Statement
To show all the projects the designer had done over his career. The website will have a few pages showing the changes in the artist designs and the evolution of them. Also, the website will have a very modern look with vibrant colors and great designs from Binder.

Target Audience
The target age for this website will be 20-40 range, male and female audiences. It’s focused mainly to young audience who is making their way in the design world. Since the designer have lot of modern designs, I think that age range will be the perfect one for this website.

Goals and Objectives
The Goal of the website is to help designers to see the ideas and concepts from the Designer and learn from him. The idea is that new designers will develop their own way of doing things and they will become great designers on their own. I believe that all designers need help in the beginning or someone to learn from. Once this is accomplished, each designer should be able to develop their own way to design things. Also, designers will be able to see all the artist concepts and way of doing things.

The website will be mainly educational and the intention is to have designers to learn from the Designer.

Joseph Binder

agustinch — Sat, 02 May 2009 13:54:23 +0000

Joseph Binder studied at the State School of Applied Arts in Vienna. His poster work uses simple compositions and geometric patterns derived from Cubist and DeStijl principles. In 1924 he won the poster design for the Buro des Festes, Vienna. His work ‘Musik and Theaterfest’ demonstrates his control over pictorial elements and geometric reduction. He emigrated to the United States in 1934 and was influential in developing the pictorial graphic design style of the 1930’s and 1940’s. In 1939 he designed the poster for the New York World’s Fair. His success in the US was further increased by winning many poster competitions organized by the Museum of Modern Art, for such agencies as the National Defense, the United Nations and the American Red Cross. He also designed covers for Fortune and Graphis Magazine. During the 1940’s he was a visiting lecturer for the Art Institute, Chicago, Pratt Institute, Columbia University, New York and many others. After 1950 he was art director for the US Navy Department in Washington, DC.

Joseph Binder main work have been in posters with a very modern view and design which it made him very innovative for the time he made them.

Paula Scher

agustinch — Sat, 02 May 2009 13:51:43 +0000

Paula Scher (born 1948 in Washington D.C.) is an American graphic designer and artist.

Scher studied at the Tyler School of Art in Philadelphia, Pennsylvania, earning a Bachelor of Fine Arts, and was awarded a Doctor of Fine Arts Honoris Causa by the Corcoran College of Art and Design in Washington D.C.. In the 1970s she designed album covers for CBS Records and Atlantic Records, before moving into art direction for magazines. She worked at Time Inc. before forming her own design firm, Koppel & Scher. Since 1991, she has been a principal at the New York office of the Pentagram design consultancy.

Scher has been inducted into the Art Directors Club Hall of Fame (1998), received the Chrysler Design Award for Innovation in Design (2000), and a Gold Medal from the American Institute of Graphic Arts (2001). Some of her work is in the permanent collection of the Museum of Modern Art and the Cooper-Hewitt, National Design Museum. Her album designs have earned her four Grammy Award nominations.

As an artist she is known for her large-scale paintings of maps, covered with dense hand-painted labelling and information. She was involved in the planning of a new multi-use “urban center” in the Mount Vernon Square neighborhood of Washington D.C., and teaches at the School of Visual Arts in New York.

Paula has some amazing paints and does lot of work with Typography.