The Designer I chose is Joseph Binder, the reason for this is that he has done lot of work in graphic design and has a very modern view.

Purpose Statement
To show all the projects the designer had done over his career. The website will have a few pages showing the changes in the artist designs and the evolution of them. Also, the website will have a very modern look with vibrant colors and great designs from Binder.

Target Audience
The target age for this website will be 20-40 range, male and female audiences. It’s focused mainly to young audience who is making their way in the design world. Since the designer have lot of modern designs, I think that age range will be the perfect one for this website.

Goals and Objectives
The Goal of the website is to help designers to see the ideas and concepts from the Designer and learn from him. The idea is that new designers will develop their own way of doing things and they will become great designers on their own. I believe that all designers need help in the beginning or someone to learn from. Once this is accomplished, each designer should be able to develop their own way to design things. Also, designers will be able to see all the artist concepts and way of doing things.

The website will be mainly educational and the intention is to have designers to learn from the Designer.